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Hospitality · 6 templates

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WhatsApp Templates for Hospitality

Hospitality WhatsApp templates help hotels, restaurants and venues confirm reservations, speed up arrival with online check-in, promote special occasions and ask for reviews. Confirmations and check-in messages are Utility; occasion offers and review requests are Marketing. Guests can message the front desk in the same chat during their stay.

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Hospitality WhatsApp message templates

Guests expect quick answers about bookings, check-in and special requests. These templates confirm reservations, speed up arrival with online check-in and fill tables on holidays and special occasions.

Reservation confirmation

reservation_confirmation · en_US

Utility
Delivers to US numbers

Tip: Guests who can cancel with one tap are more likely to free up the table than to simply not show up.

Use this template

Pre-arrival online check-in

pre_arrival_check_in · en_US

Utility
Delivers to US numbers

Tip: Leave upgrades and spa offers out of this message; if you want to upsell, send a separate Marketing template.

Use this template

More templates that fit hospitality

These live in other collections; open one to see the full message, buttons and tips.

Marketing Not for US numbers

Review request

Full template

Hospitality templates at a glance

Hospitality WhatsApp templates with Meta category, timing and variables
TemplateMeta categoryWhen to sendVariables (example values)
Valentine's dinner reservationMarketing2–3 weeks before{{1}} Ava · {{2}} four-course
Easter brunch reservationsMarketing2–3 weeks before{{1}} Henry · {{2}} Sunday, March 28
Review requestMarketingAfter a positive rating{{1}} Charlotte · {{2}} Brightside Salon
Quick feedback ratingMarketingWithin 24 hours{{1}} Jack · {{2}} our support team
Reservation confirmationUtilityWhen booked{{1}} Julia · {{2}} The Olive Room · {{3}} Friday at 7:30 PM · {{4}} 4
Pre-arrival online check-inUtility2–3 days before arrival{{1}} Leo · {{2}} Seaside Hotel · {{3}} June 14 · {{4}} 3:00 PM

Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.

When to send hospitality WhatsApp messages

  • Reservation confirmation: immediately after booking.
  • Pre-arrival check-in: two to three days before arrival, mid-morning in the guest’s time zone.
  • Review request: the day after checkout or dining, before the memory fades.

Hospitality WhatsApp best practices

  1. Make cancelling easy with a quick reply; guests who can cancel in one tap free up tables instead of not showing up.

  2. Keep upsells (room upgrades, spa offers) out of Utility messages and send them as a separate Marketing template.

  3. Let an AI chatbot answer common guest questions like Wi-Fi, parking and opening hours around the clock.

  4. Include check-in time, parking and Wi-Fi details in pre-arrival messages to cut front-desk calls.

  5. Train the AI chatbot on menus, room facilities and local tips so night-time questions get instant answers.

Hospitality WhatsApp template FAQs

Practical answers about hospitality on WhatsApp.

Can guests message the hotel on WhatsApp during their stay?
Yes. Guest messages arrive in your team’s Slack, Teams, Google Chat or web inbox, and an AI chatbot can answer routine questions instantly and hand off to the front desk.
Are reservation confirmations free?
They are Utility templates, charged per delivered message at Utility rates. Since October 1, 2026 that applies even inside an open 24-hour customer service window.
Can guests request services by WhatsApp during their stay?
Yes. Guest messages reach your team in Slack, Teams, Google Chat or the inbox, where housekeeping, concierge or the restaurant can pick them up.
How do I send messages in the guest’s language?
Create templates in each language you serve and pick the version that matches the guest’s profile. Meta reviews each language separately.
Will hospitality WhatsApp messages reach US customers?
Partly. Reservation confirmations and pre-arrival check-ins are Utility templates and deliver to US (+1) guests. Special-occasion offers and review requests are Marketing, which Meta has paused for US numbers; use SMS for US guests who opted in to texts. Read the US guide.
How do I use one of these templates in Social Intents?
Click Use this template on any card to start a free trial with that template pre-selected, or copy the text and paste it into Outbound → Templates → New template. Submit it to Meta for approval, then pick it in a WhatsApp broadcast.
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  • Unlimited agents from the Basic plan
  • Replies in Slack, Microsoft Teams or Google Chat
  • Opt-in evidence, STOP opt-outs and quiet hours built in
  • 4.7 no Capterra

Give guests instant answers

Give guests instant answers on WhatsApp and keep your front desk in the tools they already use.

No credit card required • Meta message fees billed separately by Meta

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