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Feedback & reviews · 3 templates

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WhatsApp Feedback & Review Request Templates

Feedback and review templates ask customers to rate an experience or leave a public review, and confirm when a support ticket is resolved. Review requests are Marketing templates; the ticket-resolved message is Utility. Quick-reply ratings collect answers in one tap, and low scores can go straight to a manager.

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Feedback & reviews WhatsApp message templates

A one-tap rating on WhatsApp gets far more responses than an email survey. These templates ask for reviews, collect quick ratings and check that support requests were truly resolved.

Review request

review_request · en_US

Marketing

Tip: Send a few days after the purchase or visit, once the customer has had time to form an opinion.

Use this template

Quick feedback rating

feedback_rating · en_US

Marketing

Tip: Review the Replies tab of the campaign report for every "Not good" response and follow up personally the same day.

Use this template

Support request resolved

support_ticket_resolved · en_US

Utility
Delivers to US numbers

Tip: Because it is about a specific support request, this works as Utility; adding a survey link or promotion would make it Marketing.

Use this template

Feedback & reviews templates at a glance

Feedback & reviews WhatsApp templates with Meta category, timing and variables
TemplateMeta categoryWhen to sendVariables (example values)
Review requestMarketingAfter a positive rating{{1}} Charlotte · {{2}} Brightside Salon
Quick feedback ratingMarketingWithin 24 hours{{1}} Jack · {{2}} our support team
Support request resolvedUtilityWhen the ticket closes{{1}} Aria · {{2}} #4821

Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.

When to send feedback & reviews WhatsApp messages

  • Rating request: within 24 hours of the visit, delivery or support conversation.
  • Public review request: only after a positive rating, a day or two later.
  • Ticket resolved: when the ticket closes. Avoid weekends for review requests if nobody is there to respond to unhappy replies.

Feedback & reviews WhatsApp best practices

  1. Ask for a review a few days after delivery or a visit, not immediately; customers need time to form an opinion.

  2. Use quick replies for ratings, then check the campaign’s Replies tab for “Not good” and follow up personally the same day.

  3. Send referral invitations to customers who rated you highly; satisfied customers are the most likely to refer.

  4. Ask one question with three quick replies (Great / OK / Not good); open-ended surveys get fewer answers.

  5. Respond personally to every negative reply the same day; that conversation often matters more than the score.

Feedback & reviews WhatsApp template FAQs

Practical answers about feedback & reviews on WhatsApp.

Are review requests Marketing or Utility on WhatsApp?
General review and rating requests are usually categorized as Marketing. A follow-up about a specific support request (for example, “was your issue resolved?”) can be Utility if it contains no promotion.
How do I see who replied to a feedback request?
The campaign report lists every recipient and the Replies tab shows each response. You can export to CSV or create a new audience from the results.
How do I ask for Google reviews on WhatsApp?
Send the review request to customers who gave a positive rating, with a URL button to your review page. Ask everyone the same way; offering incentives for positive reviews breaks most review platforms’ rules.
Can feedback replies trigger an alert to a manager?
Replies arrive in Slack, Microsoft Teams, Google Chat or the Social Intents inbox, where your team can see “Not good” responses straight away and pick them up.
Will feedback & reviews WhatsApp messages reach US customers?
Partly. The ticket-resolved message is a Utility template and reaches US (+1) numbers. Review and rating requests are Marketing, which Meta has paused for US numbers; ask US customers by SMS if they opted in to texts. Read the US guide.
How do I use one of these templates in Social Intents?
Click Use this template on any card to start a free trial with that template pre-selected, or copy the text and paste it into Outbound → Templates → New template. Submit it to Meta for approval, then pick it in a WhatsApp broadcast, or use it as a step in a WhatsApp drip campaign.
  • Meta Tech Provider on the official WhatsApp Business Platform (Cloud API)
  • Unlimited agents from the Basic plan
  • Replies in Slack, Microsoft Teams or Google Chat
  • Opt-in evidence, STOP opt-outs and quiet hours built in
  • 4.7 no Capterra

Hear from every customer on WhatsApp

Collect feedback on WhatsApp and route every unhappy reply to the right person in Slack, Teams or your inbox.

No credit card required • Meta message fees billed separately by Meta

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