A 360dialog alternative your whole team can use on day one
360dialog is excellent WhatsApp API infrastructure for developers and software companies. If you’d rather not build an inbox, webhooks and consent logic yourself, Social Intents gives your team a ready shared inbox on the same official platform, with replies from Microsoft Teams, Slack or Google Chat and Meta billing you directly.
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360dialog vs Social Intents at a glance
One sells WhatsApp API access to builders. The other is the finished product for teams. Here’s how to tell which you need.
Pick 360dialog if
- You have developers and want raw API access to build WhatsApp into your own app or product
- You’re a software company offering WhatsApp to your own clients through its Partner Platform
- You send at very high volume, or need WhatsApp Flows, catalog templates or payments
Pick Social Intents if
- You want a working team inbox this week, without a development project
- Your team should answer WhatsApp from Microsoft Teams, Slack or Google Chat
- You want consent records, STOP handling and quiet hours built into every broadcast
Our honest verdict
Neither marks up Meta’s message fees, and both run on the official WhatsApp Business Platform. 360dialog is the stronger foundation if you’re building software. Social Intents is the faster, cheaper route if you just need your team answering WhatsApp well.
Build vs buy: what a raw WhatsApp API leaves to you
API access gets messages in and out. Everything a team needs around those messages is software someone has to build, test and keep up to date as Meta’s rules change.
Shared inbox
On a raw API, you build
Store conversations and media, show history, let several people share one number.
In Social Intents
Web and mobile inbox with unlimited agents on Basic and above.
Assignment and alerts
On a raw API, you build
Route chats, notify the owner and stop two people answering one customer.
In Social Intents
Assign conversations and reply from Microsoft Teams, Slack or Google Chat.
Template manager
On a raw API, you build
Create and submit templates, track approval and explain rejections.
In Social Intents
90-template library, plain-language rejection reasons, edit and resubmit.
Webhooks
On a raw API, you build
Receive Meta’s events, handle retries and duplicates, fan them out.
In Social Intents
Handled for you: messages, statuses and replies land in the inbox.
Opt-out handling
On a raw API, you build
Catch STOP replies and suppress those contacts everywhere.
In Social Intents
STOP replies opt contacts out automatically, and broadcasts skip them.
Consent records
On a raw API, you build
Keep proof of when and how each contact opted in.
In Social Intents
Consent source recorded per contact and checked before every broadcast.
Broadcast pacing and limits
On a raw API, you build
Respect Meta’s messaging limit, pace sends, avoid late nights and over-messaging.
In Social Intents
Quiet hours (9 AM–8 PM by default), frequency guard and pre-flight reach checks.
AI answers and handoff
On a raw API, you build
Wire up a model, ground it on your content, hand off to a human.
In Social Intents
AI chatbot on GPT-6 Luna (included), Claude Sonnet 5 or Gemini 3 Pro.
A fair note about 360dialog’s Premium plan
As of November 2026, 360dialog’s Premium plan (€99 or $119 per number a month) includes a hosted Inbox with assignment, tags, search and quick replies, plus Sendout and Automation add-ons, so you don’t have to build a basic inbox from scratch there. The Inbox docs we reviewed don’t mention replying from Microsoft Teams, Slack or Google Chat, and on the Regular plan you get API access only.
360dialog vs Social Intents: feature by feature
360dialog details come from its website, pricing page and documentation, checked in November 2026.
| What matters | 360dialog | Social Intents |
|---|---|---|
| Who it’s for and how you start | ||
| Meta status | Yes:Describes itself as an “Official Meta Solution Partner” and “Meta’s largest partner enabler globally” | Yes:Meta Tech Provider on the official WhatsApp Business Platform (Cloud API) |
| Getting started | Yes:Sign up, verify your business with Meta and connect a number; its site quotes about 30 minutes to a first API message | Yes:Meta Embedded Signup inside your free trial, then reply from the inbox. No code |
| Coexistence with the WhatsApp Business app | Yes:Yes, coexistence onboarding is documented | Yes:Sim |
| Pricing (as of November 2026) | ||
| Platform fee | Per number, per month: Regular €49 ($59), Premium €99 ($119), Scale €500 | Per account: Basic $69/mo billed annually ($79 monthly) with 1 WhatsApp number; Pro $99 with 5; Business $199 with 10 |
| WhatsApp message fees | Yes:Meta’s rates with no markup, deducted from a prepaid credit balance you keep with 360dialog for each number | Yes:Billed by Meta to your own WhatsApp Business Account. No Social Intents markup |
| Inbox and team | ||
| Shared team inbox | Partly:Hosted Inbox on Premium (assignment, tags, search, quick replies); Regular is API access only | Yes:Included, with unlimited agents on Basic, Pro and Business (Lite has 1 seat, Starter 4) |
| Answer from Microsoft Teams, Slack or Google Chat | Not mentioned in 360dialog’s Inbox docs; build it yourself or choose a partner tool | Yes:Yes, plus a web and mobile inbox |
| AI that answers customers | Partly:Bring your own AI agent through its Messaging MCP (Premium) | Yes:AI chatbots on GPT-6 Luna (included with a subscription), Claude Sonnet 5 or Gemini 3 Pro |
| Website live chat | Not part of its WhatsApp plans | Yes:Website chat, WhatsApp and SMS in one inbox |
| Campaigns and compliance | ||
| Broadcasts | Yes:Through the API, or the Sendout add-on included on Premium | Yes:Broadcasts with pre-flight reach checks: 2,000 / 10,000 / 50,000 messages a month on Basic / Pro / Business |
| Opt-outs and consent records | Its docs explain Meta’s opt-in rules; on the API, enforcing them is up to your code or tool | Yes:STOP opt-outs applied automatically; consent source stored for each contact |
| Quiet hours and frequency guard | Up to your code or tool | Yes:Sends held outside 9 AM–8 PM (business time zone) by default; frequency guard skips recently messaged contacts |
| Templates | Yes:Create and manage in the 360dialog Hub or through the API | Yes:90 ready-made templates, plain-language rejection reasons, edit and resubmit |
| US contacts (Meta pauses marketing to +1) | Not addressed on its pricing pages | Yes:Pre-flight check flags +1 numbers; SMS fallback for contacts who opted in to SMS |
| Developer and advanced features | ||
| Public API for WhatsApp sending | Yes:Yes, this is the core product, with a sandbox for testing | No:Not offered |
| Throughput | Yes:80 messages per second listed on its Marketplace plan; up to 1,000 per second on Scale | Partly:Built for team messaging, not bulk: monthly broadcast caps; coexistence numbers send up to 20 per second |
| Click-to-WhatsApp ads, catalogs, payments, WhatsApp Flows | Yes:Flows, catalog templates and payments (selected markets) through the API; ad-to-purchase tracking via 360Pilot (early access) | No:Not offered |
| Drip journeys | Partly:Build with the API, the Automation add-on or a partner tool | No:Not offered |
| Integrações | Yes:Zapier, Make and n8n from Regular; 1,000+ partner tools via its Marketplace | Yes:50+ integrations, including Salesforce, HubSpot, Zendesk, Freshdesk, Jira and Shopify |
Who it’s for and how you start
Meta status
- 360dialog
- Yes:Describes itself as an “Official Meta Solution Partner” and “Meta’s largest partner enabler globally”
- Social Intents
- Yes:Meta Tech Provider on the official WhatsApp Business Platform (Cloud API)
Getting started
- 360dialog
- Yes:Sign up, verify your business with Meta and connect a number; its site quotes about 30 minutes to a first API message
- Social Intents
- Yes:Meta Embedded Signup inside your free trial, then reply from the inbox. No code
Coexistence with the WhatsApp Business app
- 360dialog
- Yes:Yes, coexistence onboarding is documented
- Social Intents
- Yes:Sim
Pricing (as of November 2026)
Platform fee
- 360dialog
- Per number, per month: Regular €49 ($59), Premium €99 ($119), Scale €500
- Social Intents
- Per account: Basic $69/mo billed annually ($79 monthly) with 1 WhatsApp number; Pro $99 with 5; Business $199 with 10
WhatsApp message fees
- 360dialog
- Yes:Meta’s rates with no markup, deducted from a prepaid credit balance you keep with 360dialog for each number
- Social Intents
- Yes:Billed by Meta to your own WhatsApp Business Account. No Social Intents markup
Inbox and team
Shared team inbox
- 360dialog
- Partly:Hosted Inbox on Premium (assignment, tags, search, quick replies); Regular is API access only
- Social Intents
- Yes:Included, with unlimited agents on Basic, Pro and Business (Lite has 1 seat, Starter 4)
Answer from Microsoft Teams, Slack or Google Chat
- 360dialog
- Not mentioned in 360dialog’s Inbox docs; build it yourself or choose a partner tool
- Social Intents
- Yes:Yes, plus a web and mobile inbox
AI that answers customers
- 360dialog
- Partly:Bring your own AI agent through its Messaging MCP (Premium)
- Social Intents
- Yes:AI chatbots on GPT-6 Luna (included with a subscription), Claude Sonnet 5 or Gemini 3 Pro
Website live chat
- 360dialog
- Not part of its WhatsApp plans
- Social Intents
- Yes:Website chat, WhatsApp and SMS in one inbox
Campaigns and compliance
Broadcasts
- 360dialog
- Yes:Through the API, or the Sendout add-on included on Premium
- Social Intents
- Yes:Broadcasts with pre-flight reach checks: 2,000 / 10,000 / 50,000 messages a month on Basic / Pro / Business
Opt-outs and consent records
- 360dialog
- Its docs explain Meta’s opt-in rules; on the API, enforcing them is up to your code or tool
- Social Intents
- Yes:STOP opt-outs applied automatically; consent source stored for each contact
Quiet hours and frequency guard
- 360dialog
- Up to your code or tool
- Social Intents
- Yes:Sends held outside 9 AM–8 PM (business time zone) by default; frequency guard skips recently messaged contacts
Templates
- 360dialog
- Yes:Create and manage in the 360dialog Hub or through the API
- Social Intents
- Yes:90 ready-made templates, plain-language rejection reasons, edit and resubmit
US contacts (Meta pauses marketing to +1)
- 360dialog
- Not addressed on its pricing pages
- Social Intents
- Yes:Pre-flight check flags +1 numbers; SMS fallback for contacts who opted in to SMS
Developer and advanced features
Public API for WhatsApp sending
- 360dialog
- Yes:Yes, this is the core product, with a sandbox for testing
- Social Intents
- No:Not offered
Throughput
- 360dialog
- Yes:80 messages per second listed on its Marketplace plan; up to 1,000 per second on Scale
- Social Intents
- Partly:Built for team messaging, not bulk: monthly broadcast caps; coexistence numbers send up to 20 per second
Click-to-WhatsApp ads, catalogs, payments, WhatsApp Flows
- 360dialog
- Yes:Flows, catalog templates and payments (selected markets) through the API; ad-to-purchase tracking via 360Pilot (early access)
- Social Intents
- No:Not offered
Drip journeys
- 360dialog
- Partly:Build with the API, the Automation add-on or a partner tool
- Social Intents
- No:Not offered
Integrações
- 360dialog
- Yes:Zapier, Make and n8n from Regular; 1,000+ partner tools via its Marketplace
- Social Intents
- Yes:50+ integrations, including Salesforce, HubSpot, Zendesk, Freshdesk, Jira and Shopify
360dialog figures from 360dialog.com/pricing, 360dialog.com/whatsapp-api and docs.360dialog.com as of November 2026; USD prices from its documentation. A dash icon means partly or with conditions; no icon means a different approach rather than a missing feature. Verify current details with 360dialog.
Skip the build. Keep the official API.
Connect your WhatsApp number in the free trial and answer a real conversation from Teams, Slack or Google Chat in minutes.
360dialog pricing vs Social Intents pricing
360dialog charges per phone number. Social Intents charges per account. Meta’s message fees are the same on both, with no markup.
360dialog (per number, per month)
Month to month · renews until cancelled in its Hub
- Regular
- €49 / $59API access, 24/7 support, <4h first response
- Premium
- €99 / $119Hosted Inbox, Sendout, Automation, <30 min first response
- Scale
- €500Up to 1,000 messages per second, migration support
- Partner Platform
- From €250/moPlus a per-channel fee, for software companies
- WhatsApp messages
- Meta’s ratesFrom a prepaid credit balance per number
Social Intents (per account, billed annually)
WhatsApp broadcasts on Basic, Pro and Business
- Básico
- $69/mo$79 billed monthly · unlimited agents, 1 WhatsApp number
- Pro
- $99/mo5 WhatsApp numbers, 10,000 broadcast messages/mo
- Negócios
- $199/mo10 WhatsApp numbers, 50,000 broadcast messages/mo
- AI chatbot + website chat
- IncludedGPT-6 Luna at no extra cost
- WhatsApp messages
- Meta’s ratesBilled by Meta to your own account
Worked example: a team of six answering WhatsApp
Monthly platform fees in USD, before taxes. Meta’s message fees are identical on all three, so they’re left out.
360dialog Regular, 1 number
$59/mo
Plus the engineering time to build and run your own inbox and compliance logic.
360dialog Premium, 1 number
$119/mo
Hosted Inbox included. Five numbers would be 5 × $119 = $595.
Social Intents Basic, annual
US$ 69/mês
Unlimited agents and replies from Teams, Slack or Google Chat. Five numbers: Pro at $99.
How Meta charges, as of its rate cards effective October 1, 2026: every delivered template message is billed per message by category and country; the first 1,000 service messages per business number each month are free, then charged; and messages in a free entry point window, which opens when you reply to a conversation started from a Click-to-WhatsApp ad and lasts up to 7 days, are free. Model your own countries with our WhatsApp pricing calculator.
Why teams choose Social Intents over 360dialog
Usually when the people answering WhatsApp aren’t the people who’d have to build the tooling.
No code to maintain
Webhooks, retries, template states and Meta platform changes, such as the new account model, are our job, not your next sprint.
Replies where your team works
Every WhatsApp conversation can be answered from Microsoft Teams, Slack or Google Chat, with the history in the thread.
Priced per team, not per number
Unlimited agents from Basic, and Pro covers five WhatsApp numbers for $99 a month billed annually.
Compliance that ships on day one
Consent records, automatic STOP opt-outs, quiet hours, a frequency guard and pre-flight reach checks on every broadcast.
Templates without the guesswork
Start from 90 ready-made templates; if Meta rejects one, you see why in plain language and can edit and resubmit.
AI and website chat included
An AI chatbot on GPT-6 Luna at no extra cost, plus website chat and SMS in the same inbox.
How to switch from 360dialog to Social Intents
Your number, your messaging limit and your contacts’ consent stay yours. This order avoids missed messages.
Export contacts with their consent history
With direct API access your contacts usually live in your own database or CRM. Export them with the opt-in source and your opt-out list, and import opted-out contacts as opted out so they’re never messaged by mistake.
Settle 360dialog invoices and note your balance
360dialog’s own guide to moving away asks you to clear outstanding invoices first. After you cancel, you can request a refund of unused messaging funds.
Add Social Intents to your number
Start a free trial and connect the same number with Meta’s Embedded Signup. Under Meta’s new account model you add a provider rather than migrate, so there’s no need to disable two-step verification or delete the number. If the number also runs on the WhatsApp Business app, connect it with coexistence.
Switch conversation routing
Until you change it, 360dialog stays the responder. In Meta Business Suite open Business settings, then WhatsApp accounts, choose Conversation routing and select Social Intents. Your messaging limit belongs to the number, so it comes with you.
Bring your templates across
Templates belong to the Messaging account they were created in and don’t move automatically. Meta’s template migration copies only approved templates with a green or unknown quality rating between Messaging accounts owned by the same business, and copied templates start again from a baseline quality rating. Otherwise recreate them from our template library.
Cancel 360dialog and remove it from the number
360dialog subscriptions renew monthly until you cancel them in its Hub, and cancelling doesn’t remove 360dialog from your number. Once replies flow through Social Intents, cancel there and remove 360dialog under Partners in Meta Business Suite.
Frequently asked questions
Straight answers about 360dialog and Social Intents.
Is Social Intents a good 360dialog alternative?
What is 360dialog best for?
How much does 360dialog cost?
Does 360dialog mark up Meta’s message fees?
Is Social Intents an official WhatsApp provider?
Can I move my number from 360dialog to Social Intents without downtime?
Do I need a developer to use Social Intents?
Does Social Intents have a WhatsApp API like 360dialog?
Compare other WhatsApp alternatives
Dated, sourced comparisons with the platforms teams ask us about.
WATI alternative
Capped users vs unlimited agents, and replies in Slack or Teams.
Interakt alternative
Per-plan message rates vs Meta billing you directly.
AiSensy alternative
Agent add-ons and wallet billing vs a flat team plan.
Respond.io alternative
Contact-based pricing vs a flat plan with unlimited agents.
WhatChimp alternative
A low-cost WhatsApp tool vs replies in the chat apps you use.
WhatsApp Business API providers
A fair, vendor-neutral checklist for choosing any provider.
Related WhatsApp resources
Guides and free tools for running the WhatsApp Business API without a development team.
WhatsApp Business API guide
App vs API, official access and how Meta bills you.
Shared WhatsApp team inbox
Assign, collaborate and answer as a team.
WhatsApp coexistence
Keep the Business app and add the API on one number.
WhatsApp template rejected?
Common rejection reasons and how to fix them.
WhatsApp opt-in rules
Collect consent and handle STOP the right way.
WhatsApp pricing calculator
Estimate Meta’s per-message fees by country.
Sources and methodology
We compared public information only and quote 360dialog’s prices as published, in EUR with USD where 360dialog publishes it, as of November 2026. Partner-program wording is quoted from 360dialog’s own site. Prices and features change; please confirm on each vendor’s site.
- 360dialog pricing — plans (checked November 2026)
- 360dialog WhatsApp API — positioning, partner wording, FAQ
- 360dialog Marketplace — throughput, partner tools
- 360dialog docs: Pricing — tiers in EUR and USD
- 360dialog docs: Funds — prepaid balance
- 360dialog docs: Inbox overview — hosted Inbox
- 360dialog docs: Get support — response targets
- 360dialog docs: Migrations — new account model, templates
- 360dialog docs: Migrate to alternate BSP — moving away
- 360dialog docs: Subscriptions — cancellation
- Meta: Pricing on the WhatsApp Business Platform — rate cards effective October 1, 2026
- Meta: Updates to WhatsApp Business accounts — template isolation
- Meta: Template migration — copy rules
- Meta Tech Provider on the official WhatsApp Business Platform (Cloud API)
- Unlimited agents from the Basic plan up
- Replies in Slack, Microsoft Teams or Google Chat
- 4.7 on Capterra
Ready to stop building and start answering?
Keep your number, add Social Intents through Meta’s Embedded Signup and answer WhatsApp from Teams, Slack or Google Chat, with unlimited agents from $69/month billed annually.
14-day free trial • No credit card required • Unlimited agents from Basic