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Black Friday and Cyber Monday · 6 templates

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Black Friday & Cyber Monday WhatsApp Templates

Black Friday and Cyber Monday WhatsApp templates are Marketing messages for the four days from Black Friday, November 27, to Cyber Monday, November 30, 2026. Use early-access, deals-live and last-chance messages for Black Friday, then an online-only Cyber Monday offer and a 24-hour extension, all sent only to customers who opted in.

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Black Friday

Black Friday WhatsApp templates

Black Friday WhatsApp templates are pre-approved Marketing messages for the biggest shopping weekend of the year. Use them to give opted-in subscribers early access, announce deals the moment they go live and send one last-chance reminder. Black Friday 2026 falls on November 27, so submit templates to Meta a week ahead.

Black Friday inboxes are crowded; WhatsApp is not. Use these templates to give subscribers early access, announce your deals the moment they go live and send a final reminder before prices go back up.

Black Friday early access

black_friday_early_access · en_US

Marketing
Not delivered to US numbers (Meta pause)

Tip: Send 24 to 48 hours before the public sale, only to opted-in subscribers, so the early access genuinely feels exclusive.

Use this template

Black Friday deals are live

black_friday_deals_live · en_US

Marketing
Not delivered to US numbers (Meta pause)

Tip: Quick replies keep shoppers in WhatsApp: a tap opens a 24-hour customer service window where your AI chatbot or team can send links and answer questions.

Use this template

Black Friday last chance

black_friday_last_chance · en_US

Marketing
Not delivered to US numbers (Meta pause)

Tip: Send it to people who read your launch message but didn't reply (one click from the campaign report) rather than your whole list.

Use this template

When to send Black Friday messages

  • Early access: 24 to 48 hours before the public sale (Wednesday November 25 or Thanksgiving Day, November 26, 2026).
  • Deals live: the morning of Friday, November 27, around 8 to 9 AM in each customer’s time zone, when phones come off the nightstand.
  • Last chance: early evening on Sunday or the final sale day. Social Intents holds anything scheduled outside your 9 AM–8 PM send window until it reopens, so a midnight countdown never wakes anyone up.

Black Friday best practices

  1. Grow your opted-in list in October with a keyword opt-in (for example, customers send JOIN to your number) so you have an audience ready for Black Friday week.

  2. Plan three sends at most: early access, launch day and last chance. Send the last-chance message only to people who read an earlier message but didn’t reply.

  3. Staff up for replies. Every tap on a quick reply opens a 24-hour conversation, so route them to Slack or Teams and let the AI chatbot answer sizing and shipping questions first.

  4. Submit all three Black Friday templates in early November; approval is usually fast, but the week of the sale is a bad time to fix a rejection.

  5. Use a separate code or link per message so you can see whether early access or the launch-day send drove more orders.

More Black Friday questions

Should Black Friday messages include images?

An image header of the hero product or the discount makes the message stand out in a busy chat list. Keep the key offer in the text as well, because some customers have media downloads turned off.

Cyber Monday

Cyber Monday WhatsApp templates

Cyber Monday WhatsApp templates promote online-only offers on the Monday after Thanksgiving, November 30 in 2026. They are Marketing templates built around a single code and a shop button, plus a 24-hour extension message for shoppers who missed the day. Send them to opted-in customers who did not buy on Black Friday.

Cyber Monday is the online sequel to Black Friday. These templates announce online-only offers and sale extensions with a clear code and a single button, so shoppers can buy from their phone in seconds.

Cyber Monday extended

cyber_monday_extended · en_US

Marketing
Not delivered to US numbers (Meta pause)

Tip: Only announce an extension you actually planned; a surprise extension every year trains customers to wait.

Use this template

Cyber Monday sale

cyber_monday_sale · en_US

Marketing
Not delivered to US numbers (Meta pause)

Tip: Use a different code than your Black Friday offer so you can attribute Cyber Monday orders to this broadcast.

Use this template

When to send Cyber Monday messages

  • Launch: Monday, November 30, 2026, between 7 and 9 AM local time, before the workday inbox fills up.
  • Lunchtime nudge only for people who opened but didn’t act; avoid a second blast to the whole list on the same day.
  • Extension: the following morning (Tuesday, December 1), and never after the cut-off you named in the first message. Late-evening sends are held until your send window opens again.

Cyber Monday best practices

  1. Use a different discount code than Black Friday so you can attribute Cyber Monday revenue to the WhatsApp broadcast.

  2. Target people who read your Black Friday message but didn’t reply, using an audience created from that campaign’s results.

  3. Send in the morning; mobile shoppers often browse during the commute and lunch break, not late at night.

  4. Exclude everyone who ordered over the weekend; Social Intents audiences can be built from campaign replies and your own customer lists.

  5. State the time zone of the deadline in the body (for example “11:59 PM ET”) so international customers don’t miss it.

More Cyber Monday questions

Can I include a discount code in a WhatsApp template?

Yes. Put the code in the body (bold it with asterisks) or make it a variable so each customer can get a unique code. Discount codes make the template Marketing.

What time should Cyber Monday WhatsApp messages go out?

Early morning in the customer’s own time zone works best because Cyber Monday is a workday and many shoppers buy from their phone on the commute. Social Intents can schedule by each recipient’s local time based on their phone country.

Is a sale extension message worth sending?

Yes, if it is true and short. Send it only to people who received the Cyber Monday message and haven’t purchased, and don’t extend twice; repeated “final” deadlines train customers to wait.

More templates that fit Black Friday & Cyber Monday

These live in other collections; open one to see the full message, buttons and tips.

Black Friday & Cyber Monday templates at a glance

Black Friday & Cyber Monday WhatsApp templates with Meta category, timing and variables
TemplateMeta categoryWhen to sendVariables (example values)
Black Friday early accessMarketing24–48 hours before the sale{{1}} Sarah · {{2}} 40% · {{3}} Thursday at midnight
Black Friday deals are liveMarketingBlack Friday morning{{1}} James · {{2}} 30% · {{3}} $50
Black Friday last chanceMarketingFinal evening of the sale{{1}} Priya · {{2}} 11:59 PM
Cyber Monday extendedMarketingTuesday morning after{{1}} Maria · {{2}} 20% · {{3}} Tuesday at 11:59 PM
Thanksgiving weekend offerMarketingFriday of the long weekend{{1}} Emma · {{2}} buy one, get one 50% off
Cyber Monday saleMarketingCyber Monday, 7–9 AM{{1}} Alex · {{2}} 25% · {{3}} CYBER25

Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.

Black Friday & Cyber Monday WhatsApp template FAQs

Practical answers about Black Friday and Cyber Monday messages on WhatsApp.

When should I send Black Friday WhatsApp messages?
Send early-access messages 24 to 48 hours before the public sale, a launch message on the morning the sale opens in your customers’ time zone, and a last-chance reminder a few hours before it ends. Spacing sends out keeps block rates low.
How many Black Friday messages can I send?
Your messaging tier limits how many unique customers you can start conversations with in a rolling 24 hours (1K, 10K, 100K or unlimited). Meta may also cap how many Marketing messages a person receives from all businesses, so not every message is guaranteed to deliver.
Should I send separate Black Friday and Cyber Monday messages?
Only if the offers are different. If Cyber Monday simply continues your Black Friday sale, one “extended” message to people who haven’t bought yet performs better than a second full announcement.
How far ahead should I build my Black Friday WhatsApp list?
Start in October. A keyword opt-in on receipts, a checkbox at checkout and a QR code in store all add subscribers who agreed to hear from you, which is what WhatsApp requires before you send Marketing templates in November.
Will Black Friday and Cyber Monday WhatsApp messages reach US customers?
No. Every Black Friday and Cyber Monday template here is Marketing, and Meta has paused Marketing delivery to US (+1) numbers. Send the sequence to customers in other countries and give opted-in US shoppers the codes by SMS fallback. Read the US guide.
How do I use one of these templates in Social Intents?
Click Use this template on any card to start a free trial with that template pre-selected, or copy the text and paste it into Outbound → Templates → New template. Submit it to Meta for approval, then pick it in a WhatsApp broadcast.

Keep the season going with

Thanksgiving templatesChristmas & holidays templatesAbandoned cart templatesAll 90 templates
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  • Replies in Slack, Microsoft Teams or Google Chat
  • Opt-in evidence, STOP opt-outs and quiet hours built in
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Plan your Black Friday to Cyber Monday sequence

Schedule every send of the weekend, retarget readers who didn’t reply, and answer questions from Slack, Teams or your inbox.

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